Hi since 2019, Bernardo Cordero and Victor Noguera founded Clau (formerly Flat), the all-in-one AI-enabled platform transforming and leading Mexico’s real estate market.

The company founded by Bernardo Cordero and Víctor Noguera is looking to transform the way people interact with real estate today through the use of technology; all within a sector that has been operating in a traditional and unchanging manner for decades. Both Bernardo Cordero and Víctor Noguera have extensive entrepreneurial experience. Bernardo was the founder and CEO of the e-commerce platform Linio, while Víctor has been involved in startup investments for years. It was precisely this environment that fostered their friendship, as they collaborated on various projects over time and explored new areas of opportunity for entrepreneurship.

Their evaluations led them to observe that few things had changed in the real estate sector in the last 50 years. “We thoroughly analyzed what was happening in this segment and realized that, over all this time, there had been no sophistication in it, and that, as always, people were still taking up to a year and a half to buy or sell a property,” Cordero explains in an interview. This insight sparked the creation of Clau, a startup founded by the two, aimed at streamlining the process of buying and selling apartments.

Their business model is centered around their website, where both buyers and sellers initiate their first contact. Once registered, the company offers two paths. For those interested in selling a property, Clau directs their request to their team of agents who visit the apartment, review and evaluate it using a developed app that assesses up to 200 points on its condition, and, if it meets the requirements, make an immediate offer. When the startup purchases the apartment, it undergoes a renovation period depending on its condition, and finally, it is put up for sale. For those interested in buying one of their properties, the company handles the entire acquisition process without leaving home, offering virtual tours.

“What we want is to use technology to complete a process in just a few days that is one of the most important purchases in people’s lives and often a real headache,” Noguera comments.

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