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Opinion
Why the Future of Startups Is Building for AI, Not Just With It
Hi Ventures
September 11, 2025

The following article is drawn from our conversations with leading industry voices across Latin America, featured in our State of AI 2025 report (available through the button on the right). In this edition, we highlight the insights of Jimena Pardo, Managing Partner at Hi Ventures.

The next breakout startups won’t just use AI, they’ll build for AI. Our future is agentic. and the time is now. - Jimena Pardo

Agents became real by reasoning breakthroughs

What seemed like an over promise is now proven: GPT-4o pushed agent success on ML-Agent-Bench from 37% to 76%. Agents can now reliably plan, code, and self-correct. What began as pilots has become strategy, agent-based automation is now core to staying competitive.

2025, the year of the agentic turning point

AI moved from “chat” to “do.” Enterprises are deploying finance bots, recruiting scouts, and emotional copilots. Protocols like MCP and NLWeb standardize how agents interact—shifting us from SEO to AIO (Agentic Interaction Optimization). Services are being rebuilt for agent-to-agent communication.

Competing for agents, not only for users

Agents will transact, optimize, and make decisions for us. By 2030, “machine customers” will drive major revenue. Loyalty shifts to performance, attention is no longer the bottleneck. The next breakout startups won’t just use AI—they’ll build for it. The opportunity is massive. Let’s build.

Opinion
Why the Future of Startups Is Building for AI, Not Just With It